The Ohio Department of Health on Thursday released a simple, yet stunningly effective, PSA featuring dozens of ping pong balls and mousetraps that amassed more than 5.8 million views in its first 20 hours on Twitter.
Check out the clip here:
— Ohio Dept of Health (@OHdeptofhealth) April 9, 2020
Andy Nick, from the Dayton, Ohio, creative agency Real Art that produced the video, did not immediately respond to HuffPost’s request for further information.
But he revealed in a series of tweets how the first shot took 8 hours to set up:
A lot of people have been asking how we did the @OHdeptofhealth video (aka – the Mouse Trap project). Here's an iPhone clip of our first "shot", which took 8 hours to set up. pic.twitter.com/3xxjiiz2N5
— Andy Nick (@nickAD) April 9, 2020
He also disclosed the measures his team took to ensure the throw at the end of the video was filmed in a single take:
Here's some behind the scenes… I knew it was impossible to make the perfect throw in a single take. With only 1 hr left in the shoot (no room to start a chain reaction & reset), we used gel superglue to "freeze" the traps. And then… I threw the perfect throw in 1 take. 🙂
— Andy Nick (@nickAD) April 9, 2020 RELATED… Florida Gov. Spreads Dangerous Misinformation About Who's Dying From Coronavirus Fox News' Brit Hume Hits Trump With The Painful Truth About His Coronavirus Briefings Street Artists Take On Coronavirus Pandemic With Powerful, Poignant And Witty Pieces Download Calling all HuffPost superfans! Sign up for membership to become a founding member and help shape HuffPost’s next chapter Join HuffPost