(CNN)Atlanta has a new meteorologist, and he’s predicting a high chance of snow. In Atlanta. In August.
The Atlanta-based rapper Jeezy, aka the Snowman, made a guest appearance on the Weather Channel, also located in Atlanta, on Friday to promote his new album, “TM104: The Legend of the Snowman.”
— The Weather Channel (@weatherchannel) August 23, 2019 As he informed the city’s residents about the high temperatures expected Friday evening, he made a plug for his latest release.”… Around that time it’s going to get to snowing because my album is in the streets and I am the snowman, Atlanta, Georgia. Thank you all for watching,” he said.For the uninitiated, Jeezy isn’t called the Snowman because he has an affinity for winter landscapes.Read MoreThe nickname is a coded reference to the rapper’s self-admitted past as a cocaine dealer.Jeezy started sporting the logo of an angry snowman, with downward-slanted eyebrows and a straight line for a mouth, as he was emerging as a star in mainstream hip-hop in 2005. He wore a snowman medallion on his mixtape “Trap or Die,” released in January of that year. Soon enough, people were calling him “Snowman.”In a campaign to broaden Jeezy’s appeal outside the South, former Def Jam marketing director Ashaunna Ayars told Genius that she sketched a version of the snowman to be printed onto T-shirts. As Jeezy’s popularity soared, so did the demand for the T-shirts, inspiring copious bootleg versions as well as bans in schools across the country.