Social media users pushed back hard against Nike’s new advertisement campaign featuring football-kneeler Colin Kaepernick with memes mocking the athletics company.
Several memes pointed to Nike’s tagline, noting that U.S. soldiers sacrificed much more for their beliefs and America than a leftist millionaire football player who kneels during the National Anthem.
If Nike actually cared about those who sacrificed something, they would run an ad like this. pic.twitter.com/Fcpoai0FJo
— Ryan Fournier (@RyanAFournier) September 4, 2018
— CountryGirl MI 🇺🇸 (@EthicalLoyal) September 4, 2018
I’ll just leave this here pic.twitter.com/9DxNPgLqVB
— Jack Posobiec 🇺🇸 (@JackPosobiec) September 4, 2018
— Joe Chenelly 🇺🇸 (@jchenelly) September 4, 2018
Here #Nike. I fixed it for you. Pat Tillman knew sacrifice. Pat Tillman played in the NFL and left after the 9/11 attacks to become a US Army Ranger. He gave his life in service to our nation. #realhero pic.twitter.com/u6Fikmih7z
— Chad Lee (@TNTLEE34) September 4, 2018
— Lucian B. Wintrich (@lucianwintrich) September 4, 2018
Other memes poked fun at Nike with controversial characters.
— Jamie White (@WhiteIsTheFury) September 4, 2018
— Adan Salazar (@AdanSalazarWins) September 4, 2018
— Derikimi 🔰 (@Derikimi_G) September 4, 2018
believe in something. even if it means sacrificing everything. pic.twitter.com/RbGAoBMuHb
— J. Arthur Bloom (@j_arthur_bloom) September 4, 2018
— ❌FREEDOMFIGHTER❌🇨🇦🇺🇸 (@HungryTrucker) September 4, 2018
Just do it pic.twitter.com/1yXc6yEgWK
— Darth Vader (@DepressedDarth) September 4, 2018
Kaepernick debuted Nike’s ad campaign on Monday over Twitter.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Since the ad rollout and subsequent backlash, Nike lost nearly $4 billion in market cap, reflecting just how unpopular the NFL kneeling controversy has become to sports fans.