The European Commission proposed on Wednesday to ban the sale in the EU of flavored heated tobacco products after a big rise in their consumption.

"By removing flavored heated tobacco from the market we are taking yet another step towards realizing our vision under Europe's Beating Cancer Plan to create a "Tobacco Free Generation" with less than 5% of the population using tobacco by 2040," EU health commissioner Stella Kyriakides said in a statement.

The proposed ban would be in force if EU governments and EU lawmakers do not oppose it. Even if approved EU-wide, governments will have months to adapt their legislation to the possible change before it is effective on their territories.

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electronic cigarette

A man smokes an electronic cigarette on June 2, 2022, in Krakow, Poland. (Artur Widak/NurPhoto/Getty Images)

The move comes after the Commission estimated a 10% rise in the sales volumes of heated tobacco products in half a dozen EU countries, helping heated tobacco products to exceed 2.5% of total sales of tobacco products in the EU, the EU executive said.

Heated tobacco is an alternative to smoking which uses real tobacco. That is different from e-cigarettes which contain no tobacco and use liquids.

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Philip Morris International has the biggest share of the heated tobacco market, according to the University of Bath.

Source Link:
https://www.foxbusiness.com/healthcare/eu-proposes-ban-flavored-heated-tobacco-products

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