Emily Ratajkowksi has been the face — or, rather, the hair — of Kérastase for two days, and she’s already made people mad.
On Monday, Ratajkowski shared a skin-baring shot from her new campaign with the hair-care brand on Instagram, captioned, “Hair is a fundamental part of beauty, femininity, and identity. So excited to announce that I am the new face of @kerastase_official!”
Her message didn’t exactly go over well with social media users.
“Hair is not a ‘fundamental’ part of beauty. There are people with cancer and other illnesses who are unfortunately undergoing treatment that causes them to lose their hair. Saying that hair is a ‘fundamental’ part of beauty is extremely shallow and it gives off the false idea that hair is a necessity,” commented one Instagrammer.
“Where’s the apology????” asked another.
Ratajkowksi quickly went into damage-control mode, updating her Instagram caption to something more palatable to the masses.
“So excited to announce that I am the new face of @kerastase_official ! Welcome good hair days! Shot by @inezandvinoodh #Kerastase #KerastaseClub #sponsored,” she wrote.
Kérastase took a similar tack on their own Instagram page, posting, “ ‘Everyone is uniquely beautiful in their own way’ — We share this vision with Emily Ratajkowski and we’re happy to welcome @emrata to our #Kerastase family. #KerastaseClub.”