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Shares were trading up 2.38% ahead of the event’s start. Post-announcement, shares closed at $115.54 right pushing the company below the $2 trillion market capitalization.
TickerSecurityLastChangeChange %AAPLAPPLE INC.115.54+0.18+0.16%
CEO Tim Cook, who presided over the event, touted a suite of updates to products, excluding the iPhone.
Tim Cook, chief executive officer of Apple Inc., speaks during a virtual product launch seen on a laptop computer in Tiskilwa, Illinois, U.S., on Tuesday, Sept. 15, 2020. Apple Inc. kicks off a broad slate of new products, with upgrades to two of its
The new Apple Watch 6, which will allow users to monitor their blood oxygen levels, starts at $399. The company also announced the Apple Watch SE, which will be priced at $279. Neither of the new models come with a charger, which will need to be purchased separately, and both are available starting Sept. 17.
Apple also announced an update to its entry-level iPad 8, giving users a faster chip and the option for a carrying case.
Apple One Services:
The company said its Apple One services bundle, which includes Apple Music, Apple TV+, Apple Arcade, and iCloud storage will cost $14.95 per month. The family option is priced at $19.5 per month.
A Premier package that includes News+ and Fitness+ features will cost $29.95 per month.
Apple shares, which split 4-for-1 on Aug. 31, were up 57% this year through Monday while the S&P 500 was up 4.73%.