Students in Lyon, France posing for a school photograph had their skin artificially darkened by an ad agency in order to promote “diversity” in the United States.

Planning to establish a branch in the U.S., the Emile-Cohl school posted an image of the smiling freshmen students to Twitter.

However, the students themselves drew attention to the fact that darker skin had been photshopped onto some of their faces, in a few cases making them look like completely different people.

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After the school began receiving criticism over the manipulated image, they blamed the ad agency that provided the photo, before suspending access to their own website, severing a contract with the agency and issuing an apology.

A spokesman for the school denied “any intention to manipulate reality” and pointed the finger at the ad agency for deliberately manipulating the photo in a bid to amplify a message of diversity for a U.S. audience.

Twitter users reacted with scorn.

“White guilt and self hatred has gotten out of control. This is a mental illness,” said one.

“Madness,” added another.

Maybe if the ad agency had just used an image from Sweden, they wouldn’t have felt the need to manipulate it.

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